AGENDA ITEM REPORT
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A PROCLAMATION RECOGNIZING NOVEMBER 30, 2019, AS “SMALL BUSINESS SATURDAY.”
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BACKGROUND:
Women Impacting Public Policy (WIPP) and the Small Business Saturday Coalition have asked for the City’s support of Small Business Saturday, the national effort to drive consumers to shop at local, independently-owned businesses on the Saturday after Thanksgiving, November 30, 2019.
In 2018, more than 650 mayors and city officials joined together to support Small Business Saturday. Below are some highlights of last year’s efforts:
• 70% of adult U.S. consumers are aware of Small Business Saturday.
• 42% of consumers who reportedly “shopped small” at independently-owned retailers and restaurants on Small Business Saturday did so with friends or family, and 83% reported encouraging others to also shop or dine small.
• Among consumers who said they participated on the day, 41% reported that they shopped small online on Small Business Saturday.
• Among companies that were planning promotions on Small Business Saturday, 92% said they day helps their business stand out during the busy holiday shopping season.