AGENDA ITEM REPORT
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A RESOLUTION AUTHORIZING THE CITY MANAGER TO EXECUTE THE ATTACHED THREE-YEAR AGREEMENT WITH JUNIOR ACHIEVEMENT OF SOUTH FLORIDA, INC. FOR SPONSORSHIP OF TWO (2) COCONUT CREEK GOVERNMENT STOREFRONTS IN THE BIZTOWN SECTOR OF JA WORLD.
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BACKGROUND:
Junior Achievement of South Florida (JA) inspires and prepares young people to succeed in a competitive, global economy. JA provides real world training in financial literacy including budgeting, spending, investing, and the use of credit; offers cutting-edge skill-building opportunities that enable young people to explore meaningful, productive careers; teaches students how to start businesses; and introduces entrepreneurial values that strengthen workplaces. Last year, with the help of over 6,500 trained corporate and community volunteers, JA delivered over 20 programs to 50,000 students in classrooms throughout Broward and south Palm Beach County and at JA World Huizinga Center, a first-class facility located in the City of Coconut Creek on the Broward College North campus.
All public school students participate in JA programs free of charge, which ensures that children of all economic backgrounds have the opportunity to learn essential knowledge and skills pertaining to work readiness and personal finance. While JA delivers curriculum to school-aged children throughout Broward and south Palm Beach counties, every Broward County Public School 5th grader participates in the JA BizTown program, and every 8th grader participates in the JA Finance Park program.
JA BizTown is a bustling simulation that all 20,000 fifth grade students in Broward County Public Schools attend each year along with private, charter, and home school students. After 16 hours of classroom curriculum, the program culminates in a hands-on simulation at JA World’s BizTown where students apply their learned concepts in a life-like business environment. JA BizTown is structured like a small city with 18 local businesses. Led by volunteers in each storefront, students have jobs, produce and/or sell products and services, receive a paycheck, work on business teams, repay business loans, shop as consumers, and manage their personal bank account. Upon completion of this blended classroom and real life program, students learn key concepts in personal finance such as banking, budgeting, savings; economics such as supply and demand, consumer consumption; in career readiness such as decision making, teamwork, goal setting, communication, and problem solving; and in business, such as loans, sales, marketing, etc.
DISCUSSION:
This three-year Agreement provides the City with two (2) sponsored storefronts in BizTown. The City of Coconut Creek’s Government Center storefronts would include a variety of activities for students that would promote the City while educating the students about being leading citizens in their community and educating them about the job opportunities in municipal government. The Government Centers would be prominently located in the first storefront in both BizTowns. In the classroom curriculum, completed before arriving at JA BizTown, students search for and apply for jobs open at each of the storefronts. Coconut Creek representatives would work with JA Staff to customize positions available, so these positions would be real-world inspired careers to give students a first-hand experience of working in city government.
In addition, partnering with JASF allows for additional economic development, networking, and branding opportunities for the City.
The following is a list of benefits to the City as a Sponsor:
a. City may utilize a Hall of Fame meeting room in JA World for City’s own purposes without rental cost, up to three (3) times per year, provided such use is within the scope of activity approved by JASF. City will be responsible for all other costs such as food & beverage, etc.
b. City may utilize JA World one time for the 50th Anniversary event in 2017. No rental fees will be charged, however all costs including staffing, cleaning, etc. will be paid by City.
c. JASF shall name three (3) days after the City, on which day the City may invite Commissioners, employees, etc., provide giveaways, and be presented in the volunteer/parent training and to students in Town Square. City will be notified when the City of Coconut Creek elementary schools are attending JA BizTown and will have first opportunity to host those days.
d. JASF will host a ribbon cutting reception celebrating “opening” City Space, with invitations to City Commissioners, employees, JA board members and supporters, all Storefront Partners, etc.
e. JASF will offer on-going individual or team volunteer opportunities for City employees.
f. City will have the opportunity to place a senior level representative on the JASF Board of Directors and Investor Council.
g. City will be included in flyers and daily student newspapers sent home to the student’s family.
h. City’s name/logo will be included in all JA BizTown program curriculum.
i. City will receive complimentary full page ad in the magazine students use during their in-class curriculum.
j. City will receive 2 complimentary tickets to JA World Uncorked and JA Business Hall of Fame.
k. City will be listed in JASF’s Impact Report, e-newsletter, website, social media, and marketing/PR materials.
l. JASF will feature a story about the City or interview of the Mayor in one issue of JA Newsletter.
m. Other marketing, branding, networking benefits agreed upon by City and JASF.
RECOMMENDATION:
Staff recommends approval of this Agreement.
FISCAL IMPACT:
REVENUES: $ 0
EXPENDITURES: $ 50,000 per year for three (3) years
BUDGETED? Yes
NOTES: Funds available from the Economic Development Program Account #0134-8211.