AGENDA ITEM REPORT
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A RESOLUTION AUTHORIZING THE CITY MANAGER, OR DESIGNEE, TO EXECUTE THE ATTACHED THREE-YEAR AGREEMENT WITH JUNIOR ACHIEVEMENT OF SOUTH FLORIDA, INC. FOR SPONSORSHIP OF TWO (2) COCONUT CREEK GOVERNMENT STOREFRONTS IN THE BIZTOWN SECTOR OF JA WORLD.
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BACKGROUND:
Junior Achievement of South Florida (JA) inspires and prepares young people to succeed in a competitive, global economy. JA provides real world training in financial literacy, including budgeting, spending, investing, and the use of credit; offers cutting-edge skill-building opportunities that enable young people to explore meaningful, productive careers; teaches students how to start businesses; and introduces entrepreneurial values that strengthen workplaces. With the help of over 7,000 trained corporate and community volunteers, JA delivered over 20 programs to 50,000 students in classrooms throughout Broward and south Palm Beach County and at JA World Huizinga Center, a first-class facility located in the City of Coconut Creek on the Broward College North campus.
All public school students, including Coconut Creek students, participate in JA programs free of charge, which ensures that children of all economic backgrounds have the opportunity to learn essential knowledge and skills pertaining to work readiness and personal finance. While JA delivers curriculum to school-aged children throughout Broward and south Palm Beach counties, every Broward County Public School fifth grader participates in the JA BizTown program, and every eighth grader participates in the JA Finance Park program.
JA BizTown is a bustling simulation that all 20,000 fifth grade students in Broward County Public Schools attend each year along with private, charter, and home school students. After 16 hours of classroom curriculum, the program culminates in a hands-on simulation at JA World’s BizTown where students apply their learned concepts in a life-like business environment. JA BizTown is structured like a small city with 18 local businesses. Led by volunteers in each storefront, students have jobs, produce and/or sell products and services, receive a paycheck, work on business teams, repay business loans, shop as consumers, and manage their personal bank account. Upon completion of this blended classroom and real life program, students learn key concepts in personal finance such as banking, budgeting, savings; economics such as supply and demand, consumer consumption; in career readiness such as decision making, teamwork, goal setting, communication, and problem solving; and in business, such as loans, sales, marketing, etc.
DISCUSSION:
In 2016, the City of Coconut Creek entered into an agreement with Junior Achievement of South Florida (JA) to provide for sponsorship of two (2) Coconut Creek City Government storefronts in BizTown. This three-year agreement continues that partnership, and provides for the two (2) sponsored storefronts in BizTown. In addition, partnering with JA allows for additional economic development, networking, and branding opportunities for the City. The following is a list of benefits to the City as a sponsor:
a) Exposure to 25,000+ future employees and their parents, 7,000 corporate/individual volunteers, 3,000 Signature Event guests and 10,000 JA hosted meeting participants each year;
b) Opportunity to send collateral materials home with 25,000+ JA BizTown students and display in your storefront to give students the opportunity to learn more about City of Coconut Creek operations and career opportunities;
c) City of Coconut Creek will have on-going individual and team volunteer opportunities;
d) City of Coconut Creek will be included in all JA BizTown program curriculum materials and promotions;
e) City of Coconut Creek will receive a full-page ad in the JA BizTown Brief publication, which will be sent home with all 20,000+ students;
f) On the days Coconut Creek elementary schools are in attendance, JA will name a program day after City of Coconut Creek. City of Coconut Creek may invite employees, customers, etc. and have the opportunity to present opening comments to students, teachers, and volunteers;
g) Opportunity for City to participate as a sponsor of a JA Career Bound Industry Day (public service/government sector);
h) Opportunity to participate in JA Inspire Career Exploration Day (interactive career fair);
i) City of Coconut Creek will be listed in JA’s Annual Report, recognized on social media and marketing/PR materials;
j) City of Coconut Creek logo and live link to the City’s website will be included on www.jasouthflorida.org;
k) City of Coconut Creek representative will be featured in a story on the weekly “Top 5” newsletter;
l) Ability to book a JA Hall of Fame meeting room at the JA World Huizenga Center without rental cost three (3) per year (subject to availability, food & beverage costs not included);
m) Ability to book one event/meeting in either BizTown or Finance Park;
n) Receive 2 Tickets to JA Uncorked, a signature food and wine experience (800-900 guests) and Marti Huizenga Roll Up Your Sleeves volunteer appreciation luncheon;
o) Receive a complimentary Exhibitor Booth at JA Inspire, an interactive career exploration program that connects 8-12th grade students and industry leaders for an introduction to high growth/high wage and STEM career fields (4,000 students, 100 volunteers, 70 corporate partners, 50 teachers);
p) Opportunity to hold a board position and have reps serve on a board committee; and
q) Additional custom benefits (marketing, branding, activation, and networking) are available to meet your community engagement needs and exposure goals.
RECOMMENDATION:
Staff recommends approval of this resolution.
FISCAL IMPACT:
REVENUES: $ 0
EXPENDITURES: $ 50,000 per year for three (3) years
BUDGETED? Yes
NOTES: Funds available from the Economic Development Program Account #0134-8211.